July 18, 2025 Local Stories in and Around St. Joseph, Illinois

Mabry shares social media tips for businesses

Laura Mabry knows what it takes to help businesses be successful using social media.

Mabry shared those techniques with the St. Joseph Chamber of Commerce on Thursday night.

Mabry, former managing editor of the Danville Commercial-News who has worked in marketing and public relations since 2008, is a communications partner for Carle.

Mabry shared with those at the Chamber of Commerce Banquet her Top 10 for driving business with Facebook.

Mabry stressed the importance of being consistent with a businesses’ social media presence.

“Under- and over-engagement can be the biggest pitfalls,” she said. “If you have a Facebook page, but aren’t active, some potential customers won’t even give you a chance.”

Mabry said businesses can also post too often, which makes the posts less valuable with the algorithms Facebook uses.

Mabry said over-engagement can also happen when customers share about negative experiences on social media. Mabry recommends business owners be kind and brief online before taking the conversation offline.

That allows the conversation to move forward without inviting additional comments and/or appearing defensive.

Mabry also recommended that businesses get personal with customers and allow them to see that the businesses are more than their product or service—they are part of the community which makes local businesses more appealing than national businesses.

“It’s all about helping customers get to know you, like you and want to spend their time and money with you,” she said. “And generating word-of-mouth support, which can translate to more business and less ad spending.”

in People
Banner
Related Posts

10 things you don’t know about me… Jim Wagner

June 13, 2019

June 13, 2019

Every week we ask an area resident to share 10 things we don’t know about them—this week is St. Joseph...

10 things you don’t know about me… Jennifer Wayland

April 24, 2019

April 24, 2019

Jennifer Wayland is the owner of the Island Travel Group. She is also co-chairing the St. Joseph Chamber of Commerce...

Generous family man Fisher suffering from major health issue

January 24, 2019

January 24, 2019

Luke Fisher likes to solve problems. The assistant public works superintendent does everything from work at the sewer plant to...

10 Things You Don’t Know About Me… Kent Brown

February 7, 2019

February 7, 2019

Every week we ask a community member to share 10 facts about themselves. This week it is St. Joseph resident...

Ceremony to honor Edwards scheduled for Thursday

December 9, 2020

December 9, 2020

A Gift of Hope Flag raising ceremony will be held on Dec. 10 at 4 p.m. at the St, Joseph-Ogden...

10 things you don’t know about me… The Gary Olson Family

September 23, 2022

September 23, 2022

The GARY OLSON FAMILY is being inducted into the SJO Hall of Fame tonight. Gary and Nancy Olson and their...

Talk of the Town… Jim and Jen Wagner

August 6, 2019

August 6, 2019

Every week we ask a village resident or official three questions. This week we spoke to Jim and Jen Wagner...

10 things about me….. Dana Rowland

April 3, 2019

April 3, 2019

You may know Dana Rowland as the co-chair of the SJO Post Prom Cash Bash but now you can get...

Blackburn keeps positive attitude despite challenging end to senior year

June 16, 2020

June 16, 2020

No prom. No spring musical. No graduation ceremony with thousands of people in attendance. Needless to say, the senior class...

St. Joseph man peacefully protests against police brutality: ‘We need to listen’

June 4, 2020

June 4, 2020

Jon Arteaga isn’t looking for any praise by protesting at the corner of Main Street and Route 150 in St....

CU Feed the Need to distribute food this week

August 26, 2020

August 26, 2020

CU Feed the need has even more food to distribute this week thanks to the St. Joseph Food Pantry. The...

‘Once a spartan, always a spartan’ by Katelyn Berry

June 16, 2020

June 16, 2020

When I pictured giving a speech at my high school graduation, this isn’t exactly what came to mind. I imagined...

‘St. Joseph is better because of Dixie Hackler’

January 20, 2020

January 20, 2020

Dixie Hackler always had a smile on her face. Always made time for others. And always made sure others knew...

Senior Spotlight… Anna Wentzloff

January 27, 2020

January 27, 2020

What are your plans after graduation?My plan after graduation is to attend college to become a Child Life Specialist concentrating...

Food pantry in need of donations

August 23, 2019

August 23, 2019

The shelves are almost bare at the St. Joseph Community Food Pantry. The pantry, housed in the St. Joseph Church...

Comments
Leave a Reply